If your video is going to be making the rounds, you should add a watermark to it so that web surfers know it's yours. Even if you don't think it's going to travel far and wide, with the viral nature of the Internet you never know what's going to catch on. Including a watermark of some kind in the video will help promote your brand. And if you want to encourage that kind of viral awareness, by all means include a "call to action" at the end -- something discrete that encourages the viewer to share the video with a friend, or visit your website, or something equally straightforward.
Keep in mind the diversity of web surfers who will view your content. Even if the majority of them are connecting via broadband, not all of them are using the latest products from Microsoft or Adobe. So encode your video using multiple file types, and offer both higher- and lower-bandwidth downloads. Remember that when you encode your video in different file formats, you will lose the meta data that you put in, so you need to add it again after you encode.
Lee Odden pointed out in his blog some of the excellent benefits of video search traffic: "it's free, it's viral and it can still be easily controlled for certain groups of phrases." If you have some good quality videos in your site's field, you will want to use them to attract that traffic. By raising your profile in the video search engines with the tips from this article, your site may benefit from increased brand awareness in your target market.
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